Coffee Industry

Why does Kaña Cuban Coffee® franchise opportunity make sense?

Consider the following:

  • The specialty coffee industry is a $39.5 Billion dollar industry.
  • Since 2005 the industry has seen its greatest growth since the 1980’s and recently overtook soft drinks as America’s non-alcoholic beverage choice.
  • The coffee market is estimated to grow to 59 Billion dollars by 2012.
  • According to the Specialty Coffee Association, about 23,000 coffee bars are currently operating in the United States and specialty cafes control approximately 62% of the current $39 Billion dollar U.S. coffee trade.
  • Particularly strong growth is noted for premium whole bean or ground gourmet coffee, which is up 46% over the past year.
  • In 2008, gourmet coffee sales were $14 billion and grew at a five-year annual rate of 10% between 2002 – 2007 (Specialty Coffee Association)
  • 80% of coffee drinkers have still held close and precious their daily coffee consumption in 2008
  • According to the National Coffee Association, 17% of the adult population consumed a gourmet coffee beverage on a daily basis in 2008 (compared to 14% in 2007).
  • Consumption of cups per day by consumers 18-24 yrs. old continued to trend higher in 2008 (primarily away from home).
  • While consumer’s perceptions of coffee and health are complex, 74% of coffee drinkers view coffee as “natural” and 59% believe coffee has healthful properties (Dougherty & Co).

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